Design for Point of Sale (Sutnar) (Vignelli) frigginmagic The portfolio includes an X-page

The portfolio includes an X-page booklet in which Matthew writes about these designs and where they came from—and these short essays are as fascinating as the prints are beautiful

Which got Philip Surey wondering

An immaculate flier made to encourage students to apply to grad school at Yale

Mere words and pics can’t do this book justice

A lovely meditation

Design for Point of Sale (Sutnar) (Vignelli) frigginmagic The portfolio includes an X-pageBuckle up, because this is Massimo Friggin Vignellis copy of Ladislav Sutnars midcentury survey of point of sale designand its concerned with a subject close to all of us, for in some way it affects us each day, from our purchase of a newspaper* in the morning to the evenings last fulfillment of some buying need. Yet despite the familiarity of the subject and its increasing influence on contemporary merchandising, no study of sufficient scope has yet