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Marketing Communications 4/e Jonathan D. Hill Deane Aiken

SKU: 7256311348
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Deane Aiken

it is not a question of a particular culture

leading economist Patrick Howie uses analysis of more than two-dozen revolutions in business

Providing a much-needed look at the development and history of Hispanism

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Marketing Communications 4/e Jonathan D. Hill Deane Aiken[Approved by the author 07 04 2022] Marketing Communications is a highly popular textbook which introduces students to the different marketing communications tools, theories and strategies in an easy to read way. This fourth edition: Includes updates on how the Covid 19 pandemic has affected the marketing advertising industries Features new case studies from companies and brands such as Amazon, Burger King, Facebook and John Lewis Covers timely topics

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